Reporting Period: Mar 1 – Apr 15, 2025
Prepared by Pulse Signal Agency for Sensi Seeds US and Global Team
Campaign Performance Report
Total Clicks
Across all digital platforms
Total Display Revenue
Generated from campaign efforts
ROI
Return on advertising investment
Executive Summary
Campaign Reach
193,244 unique users reached with a CTR of 2.66% (above industry average)
Platform Performance
Facebook dominated with 89% of total traffic
Audience Insights
Top segments: Males 45-64 age groups
Client Feedback Summary
Client Concerns
- Unused creative assets
- Missing 4/20 strategy
- Unmonitored comments
- Analytics reporting gaps
- High time investment with low ROI
Agency Response
- Weekly monitoring logs
- A/B testing with unused assets
- 4/20 campaigns launching 4/18
- Biweekly reports with heatmaps
- Building brand awareness is a journey. While the effects are noticeable after 45 days, the real impact shines through after 90 days.
Media Mix & Audience Breakdown
9,609 clicks (89%)
1,151 clicks (10%)
Audience Network
27 clicks (1%)
Male users dominate with 9,974 clicks versus 719 for females. Top age groups: 65+ (3,946 clicks) and 55-64 (3,552 clicks).
Creative Performance Overview
Static Image (Let Freedom Grow)
100,913 impressions with 54,445 reach and 1.87% CTR
Video (Ditch the Passport)
82,366 impressions with similar 1.88% CTR
Key Finding
Static creative outperformed due to quicker load time and clearer visual hook
Retargeting vs Prospecting
Retargeting delivers 4x stronger ROAS. We suggest shifting 25-30% more budget toward retargeting in the next phase. Remember, though Social is a walled garden and is driving traffic for retargeting.
Geo & Placement Insights
Minneapolis
Top performing market with highest conversion rate
Cleveland
Strong performance across multiple ad formats
Boston
Growing market with increasing engagement metrics
Top Display ROAS placements: 300x250 ($668.21), V3 300x250 ($421.31), and 320x50 ($633.84)
4/20 Campaign Activation Plan
April 18
Launch "Grow Your Freedom This 4/20" campaign with discount callout
Creative Assets
Leverage existing high-performing static image with new headlines
Distribution
Deploy across Facebook, Instagram, and Retargeting Pool
Tracking
Implement GA UTM + Meta Pixels + Nomad tag for comprehensive analytics
Moderation & Monitoring Protocol
Issue Identified
Negative comments went unmoderated on dummy Meta page
Dedicated Moderator
Assign staff for daily check-ins and comment management
Alert System
Set notifications for high-volume engagements
Spam Control
Enhance user experience by eliminating inappropriate content and prohibiting troublesome accounts. Done.
Recommendations & Optimization
ROI Tracking
Weekly insights + biweekly client reports, via portal
Budget Reallocation
Shift 25% from prospecting to retargeting
Creative Rotation
Test all assets with 2 new variants by April 22
Demographic Focus
Reduce age cap if older audiences continue to be lower conversion
Meta Page Oversight
Full moderation calendar through campaign end
What's Next
4/20 Campaign Launch
Immediate deployment of ads from April 18-21
Creative Analysis
Follow-up report on campaign performance by April 22
Mid-April Optimization
Strategic adjustments with full report by May 1
New A/B Testing
Creative test brief due April 23
Q&A + Open Discussion
Let's recap our performance wins, address any outstanding concerns, and align on our next creative wave.
Sensi Seeds Campaign Performance Report